AI Product Studio · Bangalore

Studios full of people, rebuilt as software.

OutNorm builds AI systems that create characters, produce films, run advertising and operate consumer brands — end to end, in production, every day. Built on Google Cloud. Proven on our own brands first.

Made by the machine

Seventeen characters. Zero illustrators.

Every face below was designed, named and given a personality by our engine — from a one-paragraph brief. They talk, move and publish on their own schedules.

Chagan — AI-generated characterChagan
Gullu — AI-generated characterGullu
Samosa Singh — AI-generated characterSamosa Singh
Router Raja — AI-generated characterRouter Raja
Juju Jalebi — AI-generated characterJuju Jalebi
Sikandar — AI-generated characterSikandar
Tulsi — AI-generated characterTulsi
Rinku Yadav — AI-generated characterRinku Yadav
Chagan
Gullu
Samosa Singh
Router Raja
Juju Jalebi
Sikandar
Tulsi
Rinku Yadav
The products

Three products. One engine.

AI that generates, ships, and learns from what it makes — the same engine behind everything we build.

Live

Charactr Factory

Turns a written brief into a living AI character — designs it, writes its comedy, films it with native voice and lip-sync, and publishes it to social platforms.

17 original characters · one 96-second animated film · charactrfactory.com
In development

BlackBox

An AI operating layer for consumer brands: creative production, ad campaigns, pricing and retention — run as software instead of an agency retainer.

Operating on our own brand since 2026
Own brand

Lumira

A direct-to-consumer sun-care brand we own and operate — the live testbed where our AI systems run real creative, real campaigns and real customers.

Storefront, paid media and lifecycle run on our stack
The stack

Built on Google Cloud.

Our production pipelines run through Vertex AI every day — video, image, reasoning and QA. Not a demo stack; the machinery behind every character, film and campaign on this page.

Vertex AImodel serving & pipelines Veo 3.1video generation, native audio Geminireasoning · scripting · automated QA Gemini Imagecharacter & scene generation Cloudflareedge delivery
Brief → filmText prompt to finished, voiced video — one pipeline, no handoffs
Every shot QA'dGemini reviews each generated frame before it ships
~$0.50Marginal cost of a finished short-form video at scale
Proof of work

A film nobody filmed.

To test the engine end to end, we asked it to make a short film. "Why Was I Born?" — 96 seconds, original characters, a written score, three lines of dialogue. Every frame generated on Veo 3.1. No camera, no set, no crew.

Veo 3.1 · every frame Still from the film: an endless field of glowing eggs under a night sky
"Why Was I Born?" — opening sequence
Original character Dhruv, an original character designed and rendered by our engine
Dhruv — designed, cast and rendered by the engine
The people

Operators, not observers.

We've built and scaled consumer businesses across e-commerce, technology, marketing and operations — now we build the software that does it.

Sumeet Singh

Founder & CEO

Ex-VP Guild Capital · Bain & Company · Founder & CEO, Daraz.com.bd

Manish Dsouza

Managing Partner

Ex-Qi Ventures Investments · Capital Quotient · Continental

Bhushan Patil

Venture Partner

Founder, Multiply Ventures · Ex-Paytm, Alibaba, Yahoo

Vineet Saxena

Venture Partner

Founder & COO, Card91 · Founder, Myntra, IndusDiva

Naveen Pansari

Venture Partner

Chairman & MD, Olympia Industries Ltd